Targeted Landing Page
One of the many targeted landing pages to test new messaging to see which one resonated with our target audience.
Sabre Hospitality
This project was a total website redesign and overhaul of sabrehospitality.com including the design and all of the brand content and copywriting. The site needed to look more like sabre.com for brand consistency, but still retain the business unit’s own voice.
Custom Pardot landing pages
Below are some examples of custom designed and coded templates that utilize Pardot’s tracking and form capabilities as well as being easily editable in Pardot’s landing page editor.
Consortia product page
This page was mainly to serve as a resource page for this product. In the background, I developed a scoring automation that tracks user clicks and behaviors on the page. Once the prospect reaches a certain score threshold, they are sent over to the sales team as a lead/task for follow-up with a timeline of their engagement history.
Property Hub product page
The only goal of this page was to get prospects interested enough to submit the request for more information. This would trigger an email to a prospect with additional information with an option to request a demo and notifying the sales team.
Retailing Insights teaser page
This page was created to generate interest for a product that was in building phase. All clicks and video watching activities were tracked. If they reached a certain score threshold or submitted the form on the page or after the video, they would be placed on a product interest list to receive future updates (that is if we already had their permission to email!) I also partnered with Willow Street Agency to develop the product video that is the star of this page.
Report landing page template
After much testing, this was the layout that seemed to generate the best conversion rate for report / white paper downloads. This is the template that is used for any report release with an easily editable background to give the report it’s own personality and customizeable text.
Dickeys Barbecue
Towards the end of 2013, I handled the redesign project of dickeys.com. With a team of myself and 1 developer, we delivered the fully revamped site on time and no issues post launch! This was a very large project with many components to consider. Of course this version of the site is no longer in existence, but at the time, this revamp really pushed the company forward digitally and was in line with the brand than it ever had been.
